The Novel

When 'Sex and  the City' meets 'Mad Man' in Tel Aviv':

 

One Wrong Move – A New Novel about behind-the-scenes of the advertising world 

 

 “…Since ‘Sex and the City’ there hasn’t been a worthy female alternative for guys’ football-game nights.  Meirav Oz’s new novel ‘One Wrong Move’ offers its own version of the story and could be the Israeli counterpart to the cult series.”  (Time out)

 

When Karnie, a 28 year-old redhead Account Executive starts to work in a big Advertising agency in Tel Aviv, she feels she has made it.  And why wouldn’t she? The agency is super chic, the people are fascinating, the accounts are desirable and the campaigns are trend setting.

Her co-workers at the agency are a colorful bunch of characters, to whom she refers by their nicknames: Dolce & Gabbana, the hottest girls in the account executive department; Senior Blonde, her bitchy account supervisor; C.D, the godless sassy creative director; Killer Lady, the intimidating producer; Big Boss, the ambitious CEO, and Ben-Ben, the witty copy writer and her best friend.

In no time, Karnie becomes addicted to her job and can't point where her work ends and her life begins.

Not that things on the personal front seem too bright either: Her relationship with her family is tense and alienated; and she soon gets carried away into a tumultuous love affair with a frustrated artist she meets on a photo shoot. 

The reader follows Karnie as she struggles to balance her professional and personal life, fearing that it would only take one wrong move for her entire world to collapse. 

 

With its contemporary, witty, sharp and rhythmic tone, this novel will make you laugh, sympathize, and even realize something about the struggle of a generation to find its identity through a demanding career.

 

One of the leading characters in this novel is the city of Tel Aviv. One Wrong Move provides the reader with a unique glimpse into life in this fast-paced and ultra-trendy city on the shores of the Mediterranean.

 

When the novel was first published in Israel, it stirred the Israeli advertising industry and was an immediate success. The groundbreaking 360 marketing campaign that Meirav Oz has done for her novel, included building a fictional parallel world to the plot in her novel, using a fictional character in the real life. She build the identity of the character - in both social and other media; and made the Israeli advertising world fall for it. And now, the novel is going out to the world in English.

 

To buy the book look for "One Wrong Move" at

www.amazon.com

 

or at the publisher's online book store:​​  http://www.contentonow.com/#!product-page/qhrgp/a8a79950-eb8f-2a04-7a81-f834ce70fdff

 

FROM THE PRESS:

From the book launch at Cannes lions

From the book launch at Cannes lions

One Wrong Move- book launch at Cannes Lions Festival 2014

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions

from the book launch at Cannes lions